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Columbia launches mask social media campaign (Page 253)

Mayor Steve Benjamin has launched #MaskUpColumbiaSC campaign to inspire citizens to wear masks and other forms of protective facial coverings.

#MaskUpColumbiaSC challenged Columbia citizens of all ages to express their individuality and imaginations by wearing fun and expressive facemasks and then sharing across social media channels and on the newly launched MaskUpColumbiaSC.com website.

To expand the campaign’s social media outreach and footprint, Columbia Economic Development partnered with XOMAD, an influencer marketing agency in Los Angeles, to activate local nano and micro-influencers (median of 15K followers) on social media in Columbia, furthering mass understanding of the importance of wearing face coverings to stay safe, support a resilient and sustainable reopening, and recover the local economy.

As part of the #MaskUpColumbiaSC campaign, the social outreach activated 64 local content creators with targeted audiences, to reach more than 43 percent of Columbia residents within just 3 weeks. The participating influencers shared content across social channels including Instagram, Instagram Stories, TikTok, Twitter, and Facebook, and generated positive responses amongst the reached audience.

 

Photo: #TheCOMET family has a special message for you to #MaskUpColumbiaSC with us. Stay safe everybody!

Within the campaign’s first week, Columbia citizens posted hundreds of photos wearing facemasks throughout the city in public spaces on the website, as well as virally spread photos and videos across Facebook, Twitter, Instagram and TikTok, with some social influencers receiving more than 1,800 Instagram likes.

Benjamin’s office and the City of Columbia’s Office of Economic Development had researched XOMAD’s effective campaign for the State of California, launched earlier in July, which also relied heavily on nano and micro-influencers. While nano and micro-influencers have a smaller audience reach, their ability to generate strong audience engagement makes them an asset. Instagram in-feed campaign posts earned an average 7.22 percent engagement, compared to the 3.6 percent industry average.

Columbia launches mask social media campaign

2020-09-10
By: John
On: September 10, 2020
In: Community News

Mayor Steve Benjamin has launched #MaskUpColumbiaSC campaign to inspire citizens to wear masks and other forms of protective facial coverings. #MaskUpColumbiaSC challenged Columbia citizens ofContinue Reading

School supply drive underway

2020-09-10
By: John
On: September 10, 2020
In: Community News

Columbia’s Office of Economic Development has partnered with Black Public Relations Society and local Columbia businesses to host a school supply drive. From now untilContinue Reading

Tour of Homes September 12-27

2020-09-10
By: John
On: September 10, 2020
In: Events

Columbia’s 2020 Tour of Homes will be held over three weekends in September from 11 am to 6 pm on Saturdays and from 1 pmContinue Reading

PACE Academy finds building site

2020-09-10
By: John
On: September 10, 2020
In: Education

After an eight-month search, the founding board members of PACE Academy have found what they hope becomes their forever home. “The location of PACE sitsContinue Reading

Richland 2 fully staffed

2020-09-10
By: John
On: September 10, 2020
In: Education

By Al Dozier Richland District 2 is fully staffed for the 2020-2021 School Year despite the coronavirus. According to an update from the Human ResourcesContinue Reading

Vitali brothers receive Senate commendations

2020-09-08
By: John
On: September 8, 2020
In: Community News

By W. Thomas Smith Jr. Col. Steve Vitali, U.S. Marine Corps (Ret.), and his brother Keith Vitali, acclaimed Hollywood actor and world champion martial artist,Continue Reading

Dining On The Dam postponed

2020-09-03
By: John
On: September 3, 2020
In: Events

The Lexington Chamber and Visitors Center will postpone Dining On The Dam, originally postponed to October 25, to March 28, 2021 from 5 pm toContinue Reading

Prisma Health offers limited visitation

2020-09-03
By: John
On: September 3, 2020
In: Health

Prisma Health is now offering limited visitation for designated care partners as of, September 1. “Being with a loved one is, in itself, a healingContinue Reading

Swygert appointed to Advisory Board

2020-09-03
By: John
On: September 3, 2020
In: Non Profit

Gene Swygert, retired construction engineer with Sloan ConstructionCompany has been appointed to the advisory board of Leeza’s Care Connection Foundation. Marti Colucci, Director of Leeza’sContinue Reading

Justin Pepper 5K this Saturday

2020-09-03
By: John
On: September 3, 2020
In: Events, Non Profit

The Third Annual Justin Pepper 5K (JP5K) may have a different feel this year, with temperature checks upon arrival and staggered start times for socialContinue Reading

Tax tips for emergency preparedness

2020-09-03
By: John
On: September 3, 2020
In: Government

With the height of South Carolina’s hurricane season approaching, the South Carolina Department of Revenue (SCDOR) offers tips to help you keep your tax recordsContinue Reading

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